Issue:

The agrochemical industry is faced with an increased prevalence of illegal trade, counterfeiting, and brand piracy. From the alteration and counterfeiting of leading pesticides with inferior ingredients, to the substitution of seeds with low yield alternatives, crops are at risk more than ever. These issues threaten company reputations, supply systems, export markets, and government tax revenues. Agrochemical counterfeiting is a serious global problem. Counterfeit products not only affect the agrochemical industry in terms of revenue loss but also cause crop damage, lower yields, and soil deterioration.

Counterfeit products also imply legal consequences for the manufacturer as the liability lies on the genuine manufacturer to prove that the counterfeit material does not belong nor was originally used by the brand owner.

Solution:

By applying a ZorID™ label to each product package, the user and the consumer is able to simply scan and authenticate the product using their mobile phone and the associated ZorSecure™ mobile app which provides a quick and easy way to determine whether or not a product is authentic by the user and the consumer prior to use or application.

Mobile App Screens: